About the Company
The Company is one of the largest providers of outpatient opioid treatment and recovery centers, operating 100+ locations in 20+ states. The Company provides medication assisted treatment and counseling services in a conventional outpatient setting. We are committed to the belief that addiction is a brain disease, not a moral failing. We are mission driven and believe that with hope, respect, and caring, real, life-changing recovery is possible.
About the Role
As we continue our rapid growth through a variety of channels, the Company is looking to add a Vice President of Sales and Marketing to the executive leadership team. This critical role will report to the CEO and be responsible for sales, marketing, and the Company's contact center. The role is responsible for driving and managing the growth initiatives of the Company, to include but not limited to expanding market presence, driving revenue growth, patient acquisition, and new program expansion. This key role is accountable for implementing short-term and long-term strategic sales and marketing initiatives that achieve goals and the realization of the strategic plan. The ideal candidate will have a successful track record of leading sales and marketing at a multi-site healthcare provider and of working closely with clinic and regional teams to execute the sales strategy. This role requires a hands-on, “roll up your sleeves” mentality to build and manage sales / marketing infrastructure, as well as the ability to partner and advise the executive team and Board.
Key Responsibilities
Build, lead, manage
Build, lead, and manage high-performing teams in Sales, Marketing, and the Contact Center
Serve as a member of the executive leadership team, partnering and advising on strategic and operational elements of growth, e.g., patient and market insights, growth opportunities, strategies to capture growth, and execution
Collaborate with cross-functional and operational leaders to ensure effective execution of the Company's growth plans
Develop and execute growth strategies aligned with the company’s vision and goals Sales and marketing effectiveness
Achieve consistent revenue growth through pragmatic strategies, effective use of regional and clinic resources, and a focus on execution
Build and embed the essential infrastructure for an effective sales organization, e.g., clearly defined roles; strong sales management and coaching; segmentation and targeting; consistent messaging; scalable processes, tools, playbooks; metrics; incentive structures to reinforce the right behaviors, etc.
Deploy marketing resources to the channels that drive census growth and have the highest ROI
Expand downstream marketing efforts to support sales resources at the regional and clinic levels, e.g., tailored, consistent messaging; tools and collateral Data, insights, strategy
Leverage data and analytics to develop insights into patients, referral sources, and competitors; identify and prioritize growth opportunities; develop pragmatic strategies to capture the growth
Take a patient-centric approach that identifies opportunities for new services, patient care enhancements, etc. to meet patient needs, improve patient retention and satisfaction, and drives growth
Advance strategies related to customer relationship management, reputation management, the digital footprint, brand management, etc.
Establish KPIs that provide insight on the effectiveness of growth initiatives and inform decisions
Qualifications
Successful track record leading sales and marketing for a large, multi-site healthcare provider
Experience with sales model(s) that rely on clinic-level staff to cultivate referral sources and drive census growth
Extensive experience building the infrastructure required for an effective sales organization
Experience overseeing b2b and b2c multi-channel marketing with an emphasis on downstream marketing to support sales efforts at the region- and clinic-level
Exceptional communication skills with the ability to develop productive relationships with stakeholders at all levels , e.g., in the field supporting regional sales management and clinics; and partnering and advising the leadership team and Board
Excellent leadership skills with the ability to inspire and motivate high performing teams
Demonstrated track record of assessing market dynamics, identifying and prioritizing growth opportunities or risks, developing strategies, and partnering cross-functionally in a manner that consistently resulted in achieving growth targets
Experience with behavioral healthcare is a plus, but not required
Strong business acumen and a Bachelor’s degree in relevant area
Willingness to travel as needed primarily to the field
Additional Information
None